The Genre of this film is a comedy as we can tell by the plot line at the top of the page where it says "A Comedy about getting dumped and taking it like a man" and also as Russell Brand is in it as he is quite a funny man! From the movie poster, I can tell that this movie's target audience is for both men and woman as it has a good looking girl on the front to attract the men, and 2 very popular men to attract the ladies attention. The target audience is going to be someone who likes comedy's and also likes the actors/actresses in the film, other wise they may not like it!
Also to attract the audience the creator of the poster has included "From the guys who brought you KNOCKED UP & THE 40 YEAR OLD VIRGIN" which tells the audience that if you have seen either Knocked Up or The 30 Year Old Virgin, you would love this film. The representations of the actors/actresses are meaning to look happy apart from the guy who has been brought back from the centre of the picture to make him not as a higher priority then the other two actors/actresses. He is meant to look sad and angry as the other two characters are hugging each other as to say he has just been dumped.
Also the two characters hugging each other have been brought forward so the audience sees them as a higher priority. I got the feeling that the character nearer to the back has been dumped by looking at his face and that he is all wet and also his body language which is just all droopy looking exhausted, also in the centre at the top of the film there is a cloud in the shape of a heart with a plane going through the middle of the heart leaving smoke from the back of the plane behind it making the heart look like it has an arrow through it, as if to say, she has broken his heart.
The lighting angle is high key on the two main characters where as it has gone down to a slightly lower key on the character brought back. The poster would persuade the audience to watch it by saying attract From the guys who brought you KNOCKED UP & THE 40 YEAR OLD VIRGIN" which tells the audience that if you have seen either Knocked Up or The 30 Year Old Virgin, you would love this film, it also is written in big bold writing methods and s also quite colorful which makes it stand out.
The poster also tells the audience when the release date is in this case "In Cinemas From April 23" which is obviously quite handy for the audience to know! An extra for the film poster is that they have included a web site address which is shown in a smaller font and a different color, which therefore makes it look not that eye catching so it isn't a big priority. The main point of this poster is that it is colorful, includes big bold colorful fonts and has great actors/actresses on the front.